IDEATION | What is Idea Generation? | Stages & techniques | South African Youtuber | Athenkosi Dlepu

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Today's video is about Idea Generation and techniques. Idea generation is the process of creating, developing, and communicating ideas which are abstract, concrete or visual. As the first stage in the idea management funnel, idea generation simply focuses on identifying solutions for a problem.

It’s rare for the best ideas to pop into our heads instantaneously – though sometimes it seems like some people have a gift for generating instant solutions. Instead, great ideas take time to develop and mature. Therefore, idea generation is important because the process expands your thinking beyond the obvious or rational.

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